Komandoo Maldives has appointed Mohamed Solah as its new General Manager.

Prior to accepting the offer to lead the passionate team at Komandoo and manage the 65-villa gem in the north of Lhaviyani atoll, Solah acquired a wealth of experience within Crown & Champa Resorts, where he started his career in 2002 and has worked at most of the group’s properties since, most recently as Director of Operations at Hurawalhi Maldives resort. Solah also gained precious experience during his time abroad, most notably at Hilton Seychelles Northolme Resort & Spa and Zaya Nurai Island in Abu Dhabi.

Being a hospitality professional for over 15 years, Solah brings to Komandoo a strong commitment to guest satisfaction, a dedication to improve on facilities and services wherever possible, as well as enthusiasm and a wholehearted passion for his beautiful home, the Maldives. He holds a Bachelors Degree in Hospitality and Tourism Studies from University of Toulouse and Taylor’s University College, Malaysia. He’s fluent in English and French, a keen environmentalist, Arsenal fan and diver.

“Solah’s professionalism, drive for exceeding expectations and his pleasant personality are bound to be well received by the Komandoo team and guests alike,” a statement issued by the resort read.

Located in Lhaviyani atoll, Komandoo offers 65 villas in three categories; 14 Beach Villas along the western beach of the island, 36 Jacuzzi Beach Villas on the eastern beach and a part on the western beach, 15 Jacuzzi Water Villas arching around the southern end of the island. Each of them is independent well-appointed villas spaced adequately to provide privacy.

Since first opening in 1998, the resort has provided its guests with a unique take on the Maldivian dream holiday with its quiet, adult-only vibe, understated luxury and excellent service. It has remained one of the country’s best-ranking resorts for romance and a firm favourite to anyone looking for an adults-only, small island getaway in the Maldives.

Coco Collection has introduced an exclusive Edible Spa Menu.

Created in collaboration with UK-based events company Edible Stories, the exclusive spa menu is available from the Coco Spa at both Coco Bodu Hithi and Coco Palm Dhuni Kolhu.

All treatments in the menu use homemade spa products made entirely using edible ingredients such as turmeric, avocados, coffee, sugar, honey, and yoghurt, to name a few. From Papaya Skin Face Masks to Rice Powder Body Scrubs, this menu offers a truly unique and exciting experience.

Three islands — Coco Bodu Hithi, Coco Palm Dhuni Kolhu and Coco Privé — comprise the Coco Collection brand.

Coco Bodu Hithi, the flagship property in Coco Collection’s portfolio, is a chic retreat where you reconnect with yourself, your loved ones and the wonder of the natural world. Translating island life into contemporary sophistication, the resort, which is accessible by a 40-minute speedboat ride from the main Velana International Airport, offers 100 villas that are surrounded by the calm view of the lagoon and the soothing sound of the waves.

With seven restaurants and bars, Coco Bodu Hithi celebrates and offers a variety of exquisite cuisines, taking inspiration from the Maldives and further afield.

An award-winning wellness zone on stilts over the clear water, Coco Spa is a sanctuary for the soul. Mindful of the healing properties of nature and the ocean, the spa is designed to retreat for an escape, whether a massage in one of the eight treatment rooms or yoga on the pavilion overlooking the ocean and beach. With a range of products from the Paris label Thémaé combining the healing properties of tea, therapists at Coco Spa are trained in techniques to treat the mind, body and soul. An overwater gym within the zone inspires guests to keep up with their regime of active well ness when away on a holiday.

Coco Palm Dhuni Kolhu is dedicated to the inspiring beauty and natural wonder of the Maldives. Here, environmentally-conscious touches are woven into luxurious natural surroundings and initiatives contribute to the environmental and social sustainability of Maldives.

At USD 45,000 a night, Coco Privé is the first private island for exclusive hire in the Maldives. Secluded and utterly discrete, the island is perfectly designed for guests to escape to an entirely private paradise.

With a master residence and five guest villas all with breathtaking views, a lavish dining room, purpose-built kitchen, cocktail bar, wine cellar, library, indoor and outdoor gym areas, sauna, and a 40-metre pool, this 1.4 hectare island is the perfect space to indulge in anything you can imagine.

A dedicated team of personal staff including private chefs, butlers and spa therapists ensure a level of service that is unparalleled. Every guest is given a completely personalised experience, and this is what makes stays on the island so exceptional.

Soneva Surf, the world’s first fully sustainable surf programme, has hosted the first ever Soneva Surf Pro 2018 Baa Atoll Surfing Competition.

The competition took place in the Baa atoll island of Goidhooo on September 1, with over 40 surfers from several islands in the atoll competing in three divisions: Over 18, Under 18, and Body Boarding. Three-time Maldivian National Surfing Champion Ismail Miglal and Cokes Surf Camp Manager Troy Hugget were the judges.

“There is so much talent in Baa atoll and it was heartwarming to see all the participants excel and showcase their skills. We hope to shine light on the local heroes in the Maldives and create a positive competitive spirit among the Baa surfing community,” Sunny Yang, the Surf Experience Manager at Soneva Surf, said.

Ahmed Zain, a 17-year-old from Goidhoo, was crowned champion in the Under 18 division, while two young surfing enthusiasts from Eydhafushi island — 18-year-old Mohamed Samah and 15-year-old Ibrahim Zain, won the Over 18 and Body Boarding category, respectively. The Most Promising Surfer title was awarded to Haisham Latheef, a 14-year-old from the island of Fehendhoo.

Prizes included eco-friendly surf boards by Firewire Surfboards, cork bodyboard by Hot Buttered Surf, leashes by Revolwe Surf, fins by Bureo, traction pads by Slater Designs, sunscreen by Manda, and board wax by Matunas.

“The Soneva Surf Pro is a part of the Soneva Ocean Stewards (SOS) programme. SOS includes learn to swim, swimming competitions, water sports festivals, learn to surf and now surfing competitions. With these programmes, we aim to inspire more Maldivians to enjoy the ocean around them and become the next generation of ocean protectors,” Ahmed Moomin, Community Engagement Manager at Soneva Fushi, said.

Soneva, a world-leading luxury resort operator, introduced the fully sustainable Soneva Surf programme in May at both of its Maldives properties, Soneva Fushi in the Baa atoll and Soneva Jani in Noonu atoll. Soneva in Aqua luxury yahtch also offers a Surfing Charter within both atolls.

Prices for Soneva’s surfing packages start at USD 350++ per guest for three hours from Soneva Fushi or Soneva Jani, which includes a surf instructor/guide, water, snacks, usage of surfboards, rash guards, sunscreen and board wax. A private boat for a maximum of four guests for three hours including surfing equipment costs USD 1,000++. The Surf Charter with Soneva in Aqua starts at USD 4,200++ for one night, a maximum of four adults and two children. This includes all meals (excluding alcohol and soft drinks), a surf instructor/guide, Mr. Friday, spa therapist, chef and captain.

Soneva Surf is pioneering luxurious yet sustainable surfing, using eco-friendly surfboards, leashes, fins, rash guards, sunscreen and board wax. Soneva encourages guests who are interested in surfing to leave their surfing equipment at home and use the eco-friendly brands that were carefully selected by Soneva. Products are also available for sale.

As part of the programme, Soneva is also working with the local communities to help support the further growth and development of surfing across the Maldives in an effort to encourage the younger generation to understand the power and vulnerability of their ocean home. Soneva is working with its partners to help provide equipment, opportunities and training for aspiring Maldivian surfers, including hosting surfing events.

Soneva runs two resorts in the Maldives, Soneva Fushi and Soneva Jani.

Established in 1995, Soneva Fushi is the original Soneva. The No News, No Shoes blueprint for all desert island barefoot luxury hideaways is located within the Baa Atoll UNESCO Biosphere Reserve in the Maldives. Soneva Fushi inspires the imagination with 65 spacious beachfront villas, ranging in size from one to nine bedrooms, hidden amongst dense foliage.

The iconic resort has bagged several international awards for eco-friendly tourism and green initiatives, including the 2017 Green Hotelier Award for the Asia Pacific region and the Sustainable Hotel Award by the Hotel Investment Conference Asia Pacific (HICAP) as well as a spot in the Gold List compiled by Condé Nast Traveler China as the Best Hotel in the Maldives and amongst the best resorts in the world in the Condé Nast Traveler Readers’ Choice Awards 2017.

Opened in December 2016, Soneva Jani is Soneva’s newest property and its second resort in the Maldives.

Soneva Jani encompasses a collection of 24 overwater villas and one island villa set in a 5.6 kilometre private lagoon located in the northern Noonu atoll. The resort spans five islands surrounded by pure white beaches, covered in rich tropical vegetation, offering the ultimate in privacy and luxury.

Each of the resort’s multilevel water villas has its own private pool and a retractable roof that allows guests to sleep beneath the stars. Many villas also have slides that transport guests directly from the top level into the lagoon below. Other hotel highlights include a spa, an observatory — home to the largest telescope in the Indian Ocean — and an outdoor cinema.

Since its opening, Soneva Jani has created a lot of buzz amongst luxury travellers with its exciting features such as the retractable roofs and the water slides. It has been named the Best Over-the-Top Luxury hotel of the year by Jetsetter.com, the best new resort in the world by CNN, and the Leading Luxury Hotel/Resort in South Asia and Leading Luxury Hotel/Resort in Maldives.

South Asian Travel Awards (SATA) has signed up with three key partners from the Maldives, ahead of the gala retreat in India.

At a ceremony held in Maldives capital Male Thursday afternoon, The Hawks Pvt Ltd and Allied Insurance Company of the Maldives were announced as Gold Partners, while Maldives TV from Public Service Media (PSM) was assigned as a Media Partner.

After the signing, Hussain Aman, the General Manager of The Hawks Pvt Ltd, highlighted the benefits his company has gained in partnering with SATA.

“SATA team has created a platform to have one-on-one meetings with potential clients. We are proud to partner with SATA for the second year,” he told journalists.

Allied Insurance’s Marketing Manager Niushad Shareef stressed the importance of travel insurance for all travellers and encouraged the hospitality and tourism industry to reap the benefits of travel insurance. He also thanked SATA for giving the opportunity to promote Allied’s travel products to a wider audience.

Deputy Managing Director of PSM Mohamed Ikram explained the progress of Maldives TV, especially the international coverage and platform that have been created for the tourism and hospitality industry. PSM will ensure the best coverage is given to promote and market SATA both locally and internationally, he said.

SATA has earlier signed up with UAG Marketing of Sri Lanka and Asian Geographic as Silver Partners.

Mookai Hotel from Maldives, Ramada Colombo from Sri Lanka, The Chancery Pavilion and Udman Hotels & Resorts by Ferns N Petals from India, Hotel Mulberry from Nepal, and Zhiwa Ling Heritage from Bhutan serve as Hospitality Partners of SATA 2018.

Travel World Online, Tourism Mail, Yambhu times, Maldives Insider, The Island Chief, MV Hotels Online, Floating Asia and Maldives TV have been appointed as Media Partners.

Nominations for the third edition of SATA, which consists of 36 categories in 10 segments, closed in April with a record 500 plus nominations from the Maldives, Sri Lanka, India, Nepal and Bhutan.

Jumeirah, Soneva, Sun Siyam Resorts, Coco Collection, Villa Hotels, The Kingsbury, Amaya Hotels and Resorts, Adaaran Resorts Maldives, Heritance Hotels, Jetwing Hotels, Cinnamon Hotels and Resorts, Marriott and Taj Hotels are some of the well-known brands that have been nominated for the awards.

Online voting was carried out via the official website till June 30.

SATA 2018 gala is scheduled to take place in India’s commercial capital Mumbai from September 14-15.

Launched in 2016 by Maldives based event management company Highrise, SATA has been endorsed by regional tourism authorities and organisations, including the Federation of Chambers of Commerce and Industry in Sri Lanka (FCCISL), Colombo Chamber of Commerce (CCC), Maldives Marketing and Public Relations Corporation (MMPRC), Maldives Association of Travel Agents and Tour Operators (MATATO), Confederation of Associated Tour Operators (India), Association of Travel Agents (ATA) Maldives, Association of Travel and Tour Operators India (ATTOI), Association of Professionals in Tourism (APT, India), Kerala Hotel General Managers Club (KHGMC), Nepal Tourism Board (NTB) and Liveaboard Association of Maldives (LAM).

SATA is the first ever regional travel awards endorsed by multi national associations, providing the tourism sector of the South Asian region with recognition towards their facilities and service excellence. It aims to encourage and raise service standards in the region’s tourism industry.

The awards’ first edition, which wrapped up with a gala ceremony at the iconic Mount Lavinia Hotel in Sri Lanka, saw an overwhelming support with more than 260 nominations. Major travel media organisations, including Maldives Insider, Asian Traveller, Asian Geographic, Asian Diver and Floating Asia were appointed as media partners of SATA 2016.

More than 414 nominations from the Maldives, India, Sri Lanka, Bhutan and Nepal were received for the 39 categories included in the 2017 edition of SATA, which took place at the southernmost Maldives atoll of Addu in October.

“Nostalgia celebrates the role that locals had for the creation of the fascinating Maldivian cultural heritage. But we asked ourselves: what does a traveller spending a stay in a luxury hotel really know about real life in the Maldives?”

This remark by Edoardo Caccin, the External Director at Nika Island Resort and Spa, to open the latest edition of its Nostalgia series sounded as a provocation. But it was not.

Nika along with the United Nations Development Programme (UNDP) managed to reinvent the concept of island hopping, offering a meaningful experience to all curious guests willing to experience how the local communities live in the islands that make Ari Atoll.

Since the inception of its operations, Nika has been growing with the surrounding local community. A consolidated synergy, a no written agreement of cooperation and the concept of mutual support lay the foundation of island life in one of the most beautiful atolls in the country, the North Ari Atoll.

Nika shed some light on the dynamics that regulate and characterise the daily operations at the resort and in a local Island. The team at Nika avoids the word, “tourists”; instead they prefer to use the term, “travellers”.

“Our guests are looking for an authentic and real experience, with all the comfort of feeling at home,” Edoardo said.

At Nika, it’s still possible to experience the ‘real Maldives’: the entire resort is a monument that celebrates the essence of the Maldivian soul, of “The Maldives that used to be”.

With Nostalgia, a platform that aims to create awareness about the beauty and potential of the heritage of the Maldives, Nika stresses the importance of adding value to the concept of local experience. The privileged community living at Nika can experience the local culture every day; it is carved on the coral-made blocks that have been used to build the walls of all the villas and suites. The legacy of the glorious cultural past is woven in the leaves that make the conic thatched roofs that pop up from the thick vegetation of the island.

Another factor that gives a strong local touch to the resort is the community of Maldivians working at Nika. Edoardo points out that “since the beginning, we have been working with the community coming from Bodufulodhoo and Mathiveri. We made Nika together. Sixty percent of the locals employed by Nika come from these two islands that are few minutes away by Dhoni.“

In order to consolidate the relations with the local community, Nika invited the team at UNDP Maldives for the latest edition of Nostalgia to organise a guided tour to the island of Bodufulodhoo. Nasheeth Thoha and Aishath Rizna from UNDP headed the special mission.

During a crowded aperitif held at Nika, the  UNDP team briefed Nika community about the role that UNDP plays at a global scale and its mandate in the Maldives. Thoha commented: “UNDP has been in the country for 40 years. Nostalgia presents a platform to tell the story of the impressive development journey UNDP took with the Maldives.”

On the following day, the UNDP team guided Nika community to Bodufolhoodhoo. During the visit, the team explained the dynamics that define life on a local Maldivian Island: what are the main obstacles that a Maldivian faces in his daily routine? What is the role of women in the Maldivian Society? How are the education and health system managed? What should be done to enhance the way local people collect and manage the waste produced on an island?

“At UNDP, we work on building resilience, helping young people realise their full potential and promote gender equality, so that women and girls can have equal rights and opportunities,” Aishath Rizna said proudly.

With this special edition of Nostalgia, Nika and UNDP managed to successfully shed light on the role that local communities play in the fragile ecosystem of a Maldivian atoll. The event was a great example of a fruitful collaboration between the private sector and a leading international organisation.

Located in North Ari Atoll, Nika is a milestone of the Maldives hospitality industry.

The deserted island of Kudafolhudhu turned into a resort back in 1983. Since its inception, the philosophy and values that shaped this unique boutique resort are the same: privacy, natural sophistication and local heritage.

All of its 43 villas have been built according to the traditional Maldivian architectural style. Being one of the first resorts built in the country, everything on the island has been built using coral blocks, coconut palm trunks and palm leaves. A collection of antiques and unique Maldivian pieces of art decorate the interiors of all the villas.

Nika is a perfect example of a boutique hotel that breaks the dynamics of big international brands that are reshaping the Maldivian hospitality industry. Nika is a heady mix of Italian lifestyle and Maldivian traditions; a unique platform where heritage and natural beauty meet together.

Bageecha Kids Club at Kuramathi Maldives has extended its opening hours.

The Bageecha Kids Club is now open daily from 8.30am to 7.30pm.

With the extended opening hours, a new programme has also been introduced, taking games to a whole new level. Daily activities and events, including beach games, treasure hunting, fish and ocean knowledge day, mini-gardening guided by a resident horticulturist, BBQ and cooking master classes help make days at the Bageecha fun filled.

Lunch and dinner are also served in Bageecha Kids Club. So, parents don’t have to worry, as the resort ensures the kids are in good hands with the professional and multilingual team.

“Our team welcomes you to Bageecha Kids Club for memorable moments and continuous laughter, mirth and bundles of joy,” an announcement by the resort read.

Kuramathi is one of the first resorts to open in the Maldives and is part of Universal Resorts of Universal Enterprises, a 100 percent Maldivian company and the pioneers of tourism in the Maldives.

An emerald jewel in the turquoise Maldivian waters, Kuramathi is a stunning island retreat with acres of luxuriant vegetation surrounded by spectacular beaches tapering into an endless sandbank. Villas blend contemporary design and nature, and are set on the beach, amongst lush gardens or over water. Four poster beds, open-air bathrooms, rainfall showers or Jacuzzi, large outdoor decks with inviting daybeds or sun loungers, are just some of the creature-comforts enjoyed by guests.

Dining options are diverse with many restaurants, bars and great-value all-inclusive packages, topped off with Maldivian service – welcoming, genuine and friendly.

Maldives on Sunday welcomed the one millionth visitor of 2018.

At a media event held at Velana International Airport Sunday morning, officials from the Maldives Marketing and Public Relations Corporation (MMPRC) and the tourism ministry welcomed Koralp Guner, who arrived on Turkish Airlines Flight No. TK730 with his wife for their honeymoon.

The event commenced with the stamping of the one millionth visitor by the Maldives immigration. Mr and Mrs Guner were then escorted with a traditional Maldivian Bodu Beru performance to the VIP lounge where they were welcomed by deputy tourism minister Hussain Lirar and MMPRC’s Acting Managing Director Haris Mohamed.

Velana International Airport was decorated with a special banner, while a congratulatory plaque and withspecial gifts representing traditional Maldivian culture and tourism were given to the couple.

Guner, who is an American national, and his Turkish wife were also awarded with a complimentary five-night holiday package sponsored by Mövenpick Resort Kuredhivaru Maldives along with complimentary domestic transfers from Trans Maldivian Airways (TMA). A Dhiraagu Tourist Pack Premium with a special 100GB data add-on was also given to Guner.

Compared to last year’s arrival figures, the Maldives marks one millionth visitor milestone this year a month ahead. Last year’s one millionth mark was reached on October 1.

From January-August period this year, the Maldives welcomed 972,832 tourists — an 8.3 percent increase over the 892,025 visitors during the same period of last year.

Total arrivals to the Maldives last year stood at 1.3 million. The government has announced an ambitious target of a record 1.5 million tourist arrivals this year.

Dusit Thani Maldives has appointed Iryna Okopova as its new Marketing and Communications Manager.

Okopova, a Ukrainian national, brings to her role more than 13 years of working experience, six of them for leading hotels in Ukraine and UAE. She began her career working in the food and beverage department and later on in sales and marketing of Fairmont Grand Hotel Kyiv, before moving to the Rixos Bab Al Bahr resort in Ras al-Khaimah, UAE. Prior to joining Dusit, she was the PR and Marketing Executive of the resort.

In her new role, Okopova will oversee and develop Dusit Thani Maldives’ marketing and communications efforts in line with Dusit branding and the hotel’s overall strategy.

“Iryna has a wealth of experience in the luxury hospitality industry and we feel very fortunate to have her join the hotel team. Her expertise, leadership acumen, and general zest for life will be a true asset to Dusit as the company embarks upon an exciting stage of tremendous growth,” Reinhold Johann, General Manager of Dusit Thani Maldives, was quoted in a statement, as saying.

Okopova holds a Master’s degree in International Economics and Business Development from Kyiv National Economic University named after V.Getman.

Located on Mudhdhoo Island in Baa Atoll — the Maldives’ first ever UNESCO biosphere reserve — Dusit Thani Maldives blends gracious Thai hospitality with the unparalleled luxury setting of the Maldives. This luxury island resort comprises 94 villas encircled by white sandy beaches, a stunning 360 degree house reef and a turquoise lagoon. With a unique combination of beach and lagoon accommodation, Dusit Thani Maldives provides an unmatched luxurious escape for all travellers.

LUX* South Ari Atoll has received Green Globe certification for the first time.

The Maldives resort joins seven other properties in Mauritius based LUX* Resorts and Hotels’ portfolio that have been awarded the inaugural certification by Green Globe.

An affiliate member of the United Nations World Tourism Organisation (UNWTO), Green Globe is the worldwide sustainability system based on internationally accepted criteria for sustainable operation and management of travel and tourism businesses. Operating under a worldwide license, Green Globe is based in California, US and is represented in over 83 countries.

“The successful certification means our sustainable development strategy initiated years ago is on the right track. It also illustrates the devotion of all our team members to offer quality service while remaining true to LUX* values and ethics, staying committed to good governance, social responsibility, environmental consciousness, promoting equal opportunity alongside respect for human rights,” Paul Jones, Chief Executive Officer of LUX* Resorts and Hotels, was quoted in a statement, as saying.

Good governance, transparency and accountability are at the centre of sustainable development strategy of LUX* and this ensures concrete, measurable actions reported publicly in the LUX* GRI Standards Integrated Annual Reports. External Assurance vouches for the accuracy of all published information. LUX* is part of the Global Reporting Initiative (GRI) Gold Community, shaping the future of International integrated reporting Standards.

LUX* South Ari Atoll is equipped with an on-site Marine Biology Centre to study and protect the native whale shark population. The marine biologist, recognised as a specialist on whale shark protection by Maldivian authorities, educates guests on eco tours and supports ongoing scientific research. Centre staff are integral to removing ghost nets from the sea, which are deadly to many aquatic creatures and have created an artificial reef to support marine life.

The centre supports the Olive Ridley Project (Marine Conservation Charity), Maldives Whale Shark Research Programme (Marine Conservation Charity), Manta Trust (Marine Conservation Charity) and Shark Watch Maldives.

LUX* South Ari Atoll has also launched an ambitious year-long plan to combat plastic pollution.

Cutting-edge designer villas and world-class dining can be found only a 30-minute seaplane flight away from the main Velana International Airport, making LUX* South Ari Atoll one of the most exciting resorts in the Maldives.

With 187 private villas dotted at the water’s edge along four kilometres of powder fine beach or perched on stilts above a crystal clear lagoon, these spacious pavilions and villas bring an entirely original vibe of coastal, beach house chic to the Maldives.

Excellent eating and drinking is always a cut above the rest at LUX*, and at LUX* South Ari Atoll, there is authentic South East Asian street food in the Maldives’ only over-the-water gourmet night market and world-class Chinese cuisine at East, along with the Japanese restaurant Umami, which offers live teppanyaki and dazzling selection of sakés.

While the resort has a PADI-certified dive centre, two infinity pools, a floodlit tennis court, a fitness centre and a renowned spa which hosts a wellness concierge and a menu of indulgent treatments, what sets the property apart from its neighbours are surprises, or better known as #ReasonstogoLUX. Designed to create lasting memories for guests, these ‘reasons’ can range from island-roasted coffee in Café LUX* to impromptu movie screenings at cinema paradise and the chance to hang your wishes on the Tree of Wishes.

Tradition meets glamour at Niyama Private Islands Maldives, with Christmas sparkle mirroring the lush tropical setting. A host of happenings throughout the holidays caters for honeymooners, families and active solos alike. Wander the Christmas market’s stalls on December 22, with mulled wine, eggnog and festive treats. Take the kids to meet Santa six metres below the ocean’s surface on the 23. Feast as a family on the beach on Christmas Day, with roast turkey and all your favourite trimmings.

Witness the greatest show the Maldives has ever seen this New Year’s Eve, as Niyama presents a night with the stars, with performers flying in from all over the world. Diversity Juniors, born from the incredible dance collective, Diversity, Winners of British Got Talent, bring their breath-taking energy to the beautiful beach. America’s Got Talent’s Will Tsai who took the world by storm then wows with visual illusions. Dine as soul band Soul Family croons after their 11-year residency at the famous Ronnie Scott’s Nightclub in Soho, London, and magicians Brendan Rodrigues and Laura London take the floor. Count down as fireworks burst over the ocean, dancing on the beach until sunrise.

A whole calendar of visiting wellness practitioners, guest chefs and artists in residence keeps the islands buzzing well into January. Get into shape with celebrity trainer Ingrid Clay. Find inner healing with acupuncturist Dr Rui Loureiro. Get ready for a new you with ace Hollywood cosmetic surgeon Dr Alessi and his non-surgical facelifts. Artist Ibrahim Ali unleashes the inner painter in you with masterclasses, while two Michelin-starred Chef Hervé Rodriguez tempts the palate at Edge.

The kids enjoy their own fun this festive season — be sure to pack a costume for their superhero party. As well as daily activities at the kids’ club – the Maldives’ most extensive, catering for four age groups – a fashion show and scavenger hunt are lined up, as well as a visit from Santa with gifts for all.

Niyama, a popular A-list hideaway nestled in the Dhaalu atoll, offers guests exclusive access to its twin islands – Chill and Play – conveniently connected via a picturesque bridge.

The family-friendly retreat, surrounded by picturesque shorelines and lush vegetation, has nine deluxe room categories ranging from spacious beachfront studios and one-bedroom water pavilions to three-bedroom family beach pavilions with two private pools, jacuzzi and a personal spa treatment room. With state-of-the-art amenities, in-room fridges filled with gourmet treats, a private butler plus the magic of the Maldivian island, this is the ultimate antidote to city life.

The jewel in the resort’s crown is the magnificent Crescent, a playground of five ultra-chic villas, all with private pools, for up to 14 adults and eight children. Boasting a private chef, two butlers, a housekeeper and a host of complimentary activities including a sunset dhoni cruise and movie under the stars, this over water sanctuary is the perfect paradise treat for extended families, honeymooners and discerning travellers.

With nine dining destinations, including tree house restaurant Nest and the world’s first underwater playground Subsix, guests can enhance their stay at Niyama with surreal gastronomic experiences.

Young VIPs will adore the Explorers Kids Club with its range of activities including nature expeditions around the tropical isles to MasterChef classes, while adventure-seeking teens and adults will be inspired by the resort’s excellent water sports offerings such as surfing, scuba diving and jet-skiing. Wellness devotees looking to indulge in a spot of indulgent pampering can retreat to the tranquil Drift by Niyama spa while enjoying the crystal-clear turquoise sea views from the six overwater treatment rooms.

Niyaa warmly invites you or the end-of-year celebrations. Book your stay now, or for more information visit www.niyama.com or call +960 676 2828.

Like many young Maldivians, Ali Farooq thought he would end up doing a desk job like an accountant after graduating from high school. But while studying for A-Levels in capital Male, he met a couple of friends working in resorts. What they told him completely changed his life!

Ali realised that he had been preparing himself for the wrong profession; that no other industry in the Maldives had a brighter future than hospitality. And so, after A-Levels, he pursued a course from Hotel School (now Faculty of Hospitality and Tourism Studies of The Maldives National University), and joined Kurumba Maldives in 2001 as a waiter under a six-month internship programme.

Since then, it has been one achievement after the other for this young man in his early 30s. Ali has climbed up the ranks to become the Operations Manager — the second-in-command — at Kurumba Maldives. He plays a key role in leading the constant evolution of the first resort to open in the island nation.

Maldives Insider speaks to Ali about his career, the transformation of Kurumba and the opportunities for locals in the Maldives tourism industry.

Maldives Insider: How would you describe your first few years in the industry?

Ali Farooq: When I joined Kurumba as a full-time waiter after my six-month internship, it was gearing up for a complete reconstruction. Employees were given two options; to stay and help with the project or leave and come back after the relaunch. Those of us who stayed were tasked with support services such as managing the inventory. I was 18 years at the time and in the mood to enjoy life. With no guests in the island, it was more of a picnic than a job. We had so much of a good time that sometimes I wished the project had gone on a little longer.

Kurumba transformed from Kurumba Village to Kurumba Maldives, targeting the high-end clientele. The resort offered the best accommodation options available in the Maldives at the time and introduced butler service in all premium rooms. I was amongst the first four butlers trained by a German expert. It was very complex, but I learned a lot from it. It opened my eyes to the service industry. After the training, I became the first butler in the Universal Group.

MI: What were your experiences as a butler?

AF: From 2004 to 2006 were the golden years of Kurumba, as competition was basically non-existent. It allowed us to charge premium rates and butler service was a major component of it.

I had the chance to serve several high-profile personalities such as US presidents George Bush and Bill Clinton, then UN Secretary General Kofi Annan, then Emir of Qatar Sheikh Hamad bin Khalifa Al Thani, and many others. You don’t even believe it yourself when it happens; a nobody from a small country in the Indian Ocean gets the chance to meet and interact with the most powerful people in the world!

I was earning so much as well — sometimes more than even the General Manager — that I thought I’d never take up another job.

MI: How did your career take a turn towards food and beverage?

AF: After 2005, a lot of new resorts opened up across the Maldives, including private islands in some remote locations. Demand for premium rooms in Kurumba started dropping, and butlers were sometimes left with no work. I realised that it was time for me to move on.

At the time, Kurumba offered me the chance to enter into restaurant operations. I took up the task, and within six months I was promoted to the post of Assistant Restaurant Manager. From there, I went onto become Bar and Restaurant Manager. I was in restaurant operations until I was promoted to the post of Assistant Food and Beverage Manager in 2014. After two years in that position, I was appointed to the post of Food and Beverage Manager.

Now, after being promoted to the post of Operations Manager from the Food and Beverage Manager position, I have an added responsibility to look after the overall operations of the resort. I serve in a supportive role to the General Manager.

MI: How has Kurumba transformed over the past 40 years, especially during your career?

AF: When I first joined, it was very basic. After the relaunch in 2004, it became a completely new product. In 2014, we carried out a major project to establish our signature Thila restaurant and to revamp our main restaurant. We’ve also established a new Japanese restaurant and reviewed the concept of all of our speciality restaurants.

I think Kurumba does maintenance and upgrading better than any other property in the Maldives. Every year, something new comes up, be it a new villa category or a new restaurant. We do it because we understand the importance of implementing new and creative ideas, especially in a competitive market such as ours. This constant evolution has become one of our strengths.

We keep a close eye on the latest happenings and trends in the industry. Based on our findings, we keep on changing the interior of our rooms, and keep our food and beverage options up-to-date. But as the first resort in the Maldives, we’ve several traditional service cultures that we follow. So, whatever change we bring about, we make sure that Kurumba’s uniqueness and its traditional values are kept intact.

MI: With the rapid expansion of the tourism industry, how has Kurumba maintained its position as a leading resort in the Maldives?

AF: I think we’re doing very well. Over the past 40 plus years, we’ve established service standards that are on par or sometimes even exceed those of reputed international hotel chains. Whoever comes in to head the resort has a responsibility to maintain those high standards. We’ve been very fortunate to have that kind of leaders with us.

Our achievements can be seen in the number of awards we’ve won, including several prestigious titles at the World Travel Awards, World Luxury Hotel Awards, World Luxury Restaurant Awards and Maldives Travel Awards. Our reputation on online travel websites such as TripAdvisor are excellent.

MI: There are concerns that the industry does not provide enough opportunities for locals to reach key positions. What do you think?

AF: I’m totally against that claim. There are many opportunities, but we’ve a hard time finding competent locals to fill up those positions. We get 50-100 applications for every job posting, but only a few them come with even the basic mindset necessary for a career in hospitality. Even those that do travel and tourism as a subject for O-Levels and A-Levels want to work only in managerial positions. But this is an altogether different industry. Say for example, a doctor has to start from the bottom before specialising in the field they’re interested in. Likewise, hospitality professionals can only start at the bottom and climb up the ladder. It’s a journey, which will surely pay off.

We try to develop young talent, but high school graduates aren’t ready to work in this industry. Starting from primary school years, students should be given career guidance. What happens now is that students who finish O-Levels and A-Levels aren’t sure which career path they want to follow. This poses several challenges because attitude is key in hospitality. Anyone who has the right attitude can be groomed for whatever job in this industry.

There’s also a problem with the general attitude and lifestyle of our youth. Most of them want to be funky; have long hair, untrimmed beard and unclipped nails. They want to go to Male every night after work, sleep in during the weekend and so on. But like every other service industry, hospitality too has certain minimum standards that can’t be compromised.

MI: What should be done to encourage more and more young people to join the hospitality industry?

AF: A great deal of it involves creating public awareness and changing the mindset of the public in general. You might have to be away from your family for a little while, but you save up 100 percent of your salary and allowances for your family. The resort looks after your accommodation, food and everything. But some of our young people prefer to take a job in Male that pays just MVR3,000-4,000 than going to a resort for a job that pays over MVR10,000 as basic salary.

On the other hand, we’re also seeing some positive changes as well. More and more young people understand the importance of tourism for the Maldives, and are keen to explore a career in hospitality. If the right push can be applied through our education system, we will have a much brighter future where the industry will be dominated by locals.

MI: What are your biggest achievements?

AF: I’m still in my early 30s, and look where I’m today! In the past 15-16 years, I believe I’ve been able to climb a bit higher than I should in my professional career. I’ve achieved every single goal that I set my eyes on.

My involvement in the transformation of Kurumba is also a personal achievement to me. I started my career here. I also started my life here; I met my life partner here and we stayed here for almost two years until she got pregnant and moved to Male. So, it’s special for me in more than one way.

MI: What is the next step in your career?

AF: I’ve always dreamed of becoming a general manager one day. I think I can reach that level, and I’m surely working towards that goal.

Kuredu Resort Maldives has unveiled the first paddle tennis court in Maldives.

For sports enthusiasts and those after casual recreation alike, Kuredu is the right fit. Enriching the assortment of the resort’s sports facilities is also one of the the most fashionable racket games right now – paddle tennis.

The small size of the court and the basic equipment make paddle tennis a great sport for everyone. It allows you to practise your reflexes, helps hone your tennis skills and, most importantly, it is an activity and a workout the whole family can enjoy.

“A holiday – any holiday, and especially your Maldives’ one that you’ve been looking forward to for ages – is a break from the routine and a chance for you to try new things and have immoderate fun while doing so,” an announcement by the resort read.

“Secure your slot and get the equipment at Kuredu’s gym.”

Located on a 1,800 metre by 325 metre remote island in the northern atoll of Lhaviyani, Kuredu is accessible by a 35-minute scenic seaplane flight from the main Velana International Airport. This 4.5-star resort has 383 rooms, including beach and water villas, making it the second largest resort in the Maldives.

The island boasts a dive and snorkel centre, a water sports centre, a spa, golf and tennis courses, a kids’ club, and an extensive choice of restaurants and bars. Kuredu guests can also dine in 5.8 Undersea Restaurant at the neighbouring Hurawalhi Maldives resort.

Soneva Fushi is set to introduce the first ever pop-up bookshop to the shores of the Maldives.

Run by Ultimate Library, the bookshop will open on December 1, and will feature a collection of stunning illustrated tomes focusing on art, design, style and haute cuisine. The collection will also include books that resonate with the energy and beauty of the Indian Ocean, its history, marine life and the natural environment.

The innovative idea caught headlines around the world when the search for a barefoot bookseller was posted on Bookbrunch, a niche book recruitment site. With most people stuck behind their desks dreaming of tropical getaways, a slow week for news saw the barefoot bookseller advert cut through the noise and go viral. The story has since been republished across global media, including Lonely Planet, CNN, Vanity Fair, La Repubblica (IT), 9 Travel (AU), The Daily Mail, The Guardian and The Telegraph.

Ultimate Library has been inundated with over 1,000 applications from 18-year-olds to 80-year-olds residing in over 40 different countries. Their professions have ranged from beat-poets, lawyers, photographers, film directors, national DJs, a member of the White House press corp and even a few booksellers. The diversity of applicants proves that in our current uncertain times, the dream of a residency amongst books, sea, and sand is universally appealing.

“We were seeking special individuals who share our passion for books and reading. Who in addition can bring books and writing ‘alive’ through reading groups, creative writing and bibliotherapy sessions; hosting celebrity writers and chefs and hand-selling books onsite,” Ultimate Library CEO Philip Blackwell was quoted in a statement, as saying.

The deadline for applications has now closed and candidates are being shortlisted with the lucky barefoot booksellers to be announced within the next two months.

Anyone can join the community of island loving readers, and follow the adventures of the barefoot bookseller on Instagram and Twitter as well as through a dedicated blog and newsletter.

Ultimate Library is the world’s leading supplier of bespoke book libraries for hotels, resorts and private residences. Their book collections can be found in many of the luxury hotels and resorts across the Maldives.

Established in 1995, Soneva Fushi is the original Soneva. The No News, No Shoes blueprint for all desert island barefoot luxury hideaways is located within the Baa Atoll UNESCO Biosphere Reserve in the Maldives. Soneva Fushi inspires the imagination with 65 spacious beachfront villas, ranging in size from one to nine bedrooms, hidden amongst dense foliage.

The iconic resort has bagged several international awards for eco-friendly tourism and green initiatives, including the 2017 Green Hotelier Award for the Asia Pacific region and the Sustainable Hotel Award by the Hotel Investment Conference Asia Pacific (HICAP) as well as a spot in the Gold List compiled by Condé Nast Traveler China as the Best Hotel in the Maldives and amongst the best resorts in the world in the Condé Nast Traveler Readers’ Choice Awards 2017.

Leading hospitality group Crown & Champa Resorts is set to introduce two new resorts in the Lhaviyani atoll of Maldives in December 2018, Kudadoo Maldives Private Island by Hurawalhi and Innahura Maldives Resort.

This expansion increases the collection of resorts operated by Crown & Champa Resorts — a leader in the Maldivian hospitality industry with over 40 years’ experience — to nine, and subsequently diversifies its guest experience offering in this iconic destination. Each resort targets a unique traveller with the aim of offering great quality and value in different segments.

As the first top-end five-star, truly all-inclusive resort in the Maldives, Kudadoo ensures a secluded getaway purposefully crafted for the more discerning guest.

An island defined by the philosophy ‘Freedom Reimagined’, the private island comes alive with effortless adventures as the resort endeavours to offer anything, anytime, anywhere. Personal butlers are available 24 hours a day to assist in making this possible by facilitating authentic experiences that capture the senses.

Perfect for exclusive hire, the resort comprises of just 15 overwater Ocean Residences, each with a 44 sqm terrace pool. The resort features additional accommodation for guests’ personal staff as part of the seamless experience.

“With Kudadoo, we wanted to create an experience that would reflect the natural beauty of the Maldives while being environmentally conscious; the resort is purely powered by solar panels, and innovates the all-inclusive landscape in the Maldives; with the introduction of an all-inclusive that covers everything on the resort. The resort will also offer the first Himalayan Salt Room to the Maldives at the wellness spa,” says Martin Vossen, CEO of Crown & Champa Resorts.

Innahura island introduces a more affordable Maldives resort to the market. This newly built three-star island resort boasts 78 Beach Bungalows complemented by an overwater bar, main bar and a wholesome buffet style beachfront restaurant. A getaway for the unpretentious and fun loving, whether young or naturally young at heart.

‘Here, Life is Easy’, this resort’s approach is a cost-effective option for travellers to the Maldives who want a laid-back holiday. A fun and easy atmosphere with a touch of local Maldivian flavours and minimal fuss encapsulates Innahura’s approach to getaways and the resorts purposefully crafted all-inclusive approach, AI Easy. The AI Easy programme is an affordable package which guests can enhance with additional purchases at any time with their favourite drinks, snacks, experiences and activities.

“We wanted to open up the Maldives to a whole new market, in order to ensure Innahura is an affordable option we decided to give travellers the quintessential Maldives holiday alongside the power to choose what they want in their holiday AI package. The AI Easy package was created as an essential selection of food, drinks and non-motorised activities, as a result the resort doesn’t follow the traditional AI package, which is filled with things guests don’t really need and don’t always use or enjoy. The new AI Easy package allows guests to choose what they want as extras, fit this into their budget and have a minimal fuss getaway,” notes Vossen.

‘Pause, Breathe, Maldives’ with the Crown & Champa Resorts diverse collection of resorts: Hurawalhi Maldives, Mirihi Island Resort, Komandoo Maldives, Veligandu Island Resort & Spa, Kuredu Resort Maldives, Vilamendhoo Island Resort & Spa, Meeru Island Resort & Spa, and one city hotel, Champa Central Hotel. Each resort offers guests an unforgettable experience and memorable moments, with beautiful sandy beaches, turquoise waters, beach dining options, water activates, dive centres and snorkelling in one of the most picturesque destinations in the world.

“The inclusion of Kudadoo and Innahura succinctly complements the groups collection, ensuring we cater to all types of travellers. Crown & Champa Resorts makes selecting a getaway in the Maldives simple, with a range of options from three-star to five-star deluxe, all backed by years of expertise,” concludes Vossen.

Connect with Crown & Champa Resorts on Facebook @crownandchamparesorts, Twitter @ccr_maldives, Instagram crownchamparesorts and LinkedIn Crown & Champa Resorts, or find out more about the group and its resorts at Crown & Champa Resorts.

Kuramathi Spa has upgraded its menu this month to fine-tune the balance of mind, body and soul.

A meticulous pick of choices for him and her is featured, along with the usual favourites for honeymooners, namely the ‘Kuramathi Moment’ and ‘Couples Rebirth’. Asian body rituals from India, Indonesia and Thailand let guests delve into the preserved techniques instilling peace and calm.

Amongst the new treatments available are the indulgent prenatal options. Mothers to be can now pick between ‘Organic Precious Moments’ and ‘Organic Prenatal Voyager’, each using fresh seaweed based ingredients in a carefully curated therapy.

Engage in meditation guided by our yogi who helps ease you into the ancient discipline of yoga and the plethora of benefits it imbues.

Kuramathi is one of the first resorts to open in the Maldives and is part of Universal Resorts of Universal Enterprises, a 100 percent Maldivian company and the pioneers of tourism in the Maldives.

An emerald jewel in the turquoise Maldivian waters, Kuramathi is a stunning island retreat with acres of luxuriant vegetation surrounded by spectacular beaches tapering into an endless sandbank. Villas blend contemporary design and nature, and are set on the beach, amongst lush gardens or over water. Four poster beds, open-air bathrooms, rainfall showers or Jacuzzi, large outdoor decks with inviting daybeds or sun loungers, are just some of the creature-comforts enjoyed by guests.

Dining options are diverse with many restaurants, bars and great-value all-inclusive packages, topped off with Maldivian service – welcoming, genuine and friendly.

As a curious young boy of just seven years old, Jonas Amstad had his first stint in the service industry. A chance to work at his godfather’s restaurant at such a young age opened his eyes to the world of hospitality. And he has never looked back!

In his nearly 40-year long career, Amstad has landed jobs in Eastern Europe, the Middle East, China, the islands of the South Pacific, and the Indian Ocean, and through a succession of senior hotel roles. Fluent in English, French, German and Russian, the Swiss-born hospitality professional is a true citizen of the world, and has worked in all aspects of hotel management, ranging from food and beverage to operations. He has also developed an exceptional understanding of the needs, tastes and expectations of travellers from a multitude of cultural backgrounds.

It is against this background that LUX* Resorts and Hotels in September appointed Amstad to lead the Mauritius based hotel group’s resort in the Maldives, the LUX* South Ari Atoll.

At LUX* South Ari Atoll, Amstad is responsible for ensuring that the resort stays ahead of the curve, while enhancing and enriching the guest experience that has earned it a loyal following and a global reputation for excellence. His challenge also includes steering the award-winning resort on its mission to bring the LUX* signature ‘lighter, brighter’ holiday experience to a diverse international clientele.

As Amstad returns to the Maldives as the General Manager of LUX* South Ari Atoll, Maldives Insider speaks to him about his new posting and his take on the rapid expansion in the Maldives tourism industry.

Maldives Insider: What were your earliest experiences in the industry?

Jonas Amstad: I had my first encounter with the service industry when I was seven years old, in the restaurant of my godfather. I later joined an apprenticeship programme as a cook. From there, I further developed my career as a chef, and later on in different positions in F&B and operations management until I became a GM. I’ve worked in the industry for nearly 40 years. This is my 27th year in a foreign country and my second time in the Maldives.

MI: What was your first experience in the Maldives?

JA: I’ve been in the Maldives before on holiday for about three times. I know what the Maldives looked like and what it has to offer to tourists. That’s probably one of the reasons I accepted my first job in the Maldives.

My first time was at Shangri-La’s Villingili Resort and Spa in 2015. It was a different experience compared to many of the other locations I’ve worked at. I don’t think there’s any other place in the world where you work with people from so many different nationalities. On this island alone, we’ve over 42 different nationalities. It has a lot of challenges, but it also comes with a lot of excitement because you get to experience different cultures. That was and still is quite interesting to me. I always believe that the more different nationalities you’ve around you, the better you become because everybody has to find themselves at a common ground in terms of respect and acceptance.

I was at Shangri-La’s Villingili for a shorter period than that was agreed because I was promoted and asked to go to China. Since it was the Shangri-La hotel in the hometown of the group owner, it was the most important property in the portfolio.

MI: What made you join LUX*?

JA: Since I knew the Maldives, I was certainly excited to come back. The nice weather, the fresh air and the beautiful surroundings compared to China were an easy catch. The older you get, the more you appreciate the clean air and other benefits that you get to enjoy here in the Maldives.

MI: What makes LUX* different from other brands you have worked with?

JA: It’s not so stiff like many other big brands where the framework is a bit more strict in terms of dress code, the target market and so on. Here it’s more relaxed, more guest oriented, and more personalised in terms of service and how we approach the guests. I’d say it’s more of a family connection between employees and guests. I don’t think there’s any other resort in the Maldives where you see so many names of employees mentioned in guest reviews. It’s a remarkable achievement. That proves that there’s a very close relationship between guests and employees.

Hospitality industry has changed a lot over the past few years. It’s no longer about just providing accommodation or facilities. Guests now look for adventurous holidays, educational holidays, interactive holidays, active holidays and personalised holidays. They want to have a good relationship with the employees. And that’s what LUX* South Ari Atoll offers.

MI: How would you lead your team in adapting to the changing travel trends?

JA: I think we’ve already adapted to the changes. Looking at where we’re standing, I think we’re going in the right direction. But we need to keep on adapting. We’ve to keep listening to the guests because at the end of the day I’m not running the hotel for my own purposes. I’ve to run the hotel in the way the guests like it.

MI: How do you see the rapid expansion in the Maldives tourism industry?

JA: It’s a good thing that the industry is growing. We’re all putting our hopes in other investments and infrastructure. The new airport will help all of us in the industry. The Maldives is a unique location that has a lot to offer in terms of scenery and environment. It’s a dream destination. The increased accessibility will help grow the industry.

Tourism is the only industry the Maldives really has and we need to be very careful with the resources we have. I believe we, as owners and operators of resorts, along with the government should focus on developing infrastructure and protect the environment. There are a lot of media reports that say that the Maldives will be underwater in so and so years. I don’t believe that; I think the Maldives will be here in the next 100 years or even more. But we need to take care of the environment, the marine life and the coral gardens.

MI: In light of the new developments that are taking place, there are concerns of an oversupply. How do you think it will impact the Maldives as a destination?

JA: If you’re talking about the five-star segment, there’s an oversupply at the moment. But once the airport expansion is complete and is fully operational, the infrastructure will allow the numbers to increase and offset the oversupply.

The airport will also make it more accessible to more markets such as three- and four-star markets whose guests might want to stay for only three or four nights on a lower budget. It’s a good thing that the Maldives is becoming more accessible to other markets because not everybody can afford a five-star hotel. Middle class people from other markets want to see the beauty of the Maldives as well. It’d be a shame to not allow them just because five-star hotels want to protect their marketshare. At the end of the day, it’s up to the guests to decide if they want to pay 200 dollars a night or 1,000 dollars a night for their holiday.

Boosting accessibility will also increase the repeat guest segment. For instance, a guest might want to pay 200 dollars on their first trip to the Maldives. Then get a new job and have more money, so they choose a four-star hotel on their next visit. And when then they get older, they come here and choose a five-star hotel.

I don’t see it as a threat. I see it as an opportunity. I think the market will regulate itself. We only need to ensure that we’ve the infrastructure to bring in more people.

MI: How do you see the increasing competition?

JA: Competition is growing everywhere and it’s a good thing. It gives the opportunity for guests to choose between different levels of hospitality. It’s like in nature; the strongest will survive and the weakest will vanish. It’s a natural phenomenon and we’ve to embrace it in the industry. I think if we continue to invest in infrastructure, in people and in our way of promoting ourselves, we’ll survive.

MI: In terms of destination marketing, do you think enough is being done?

We need to do more. I was in Japan and South Korea just a few months back. Travel agents and tour operators tell us that marketing is currently done by individual hotels. More should be done by the government. Otherwise, it won’t make a difference even if the government built a fantastic airport and allowed Airbus A-380s to land. You can have the facilities to bring in more customers, but if they don’t know about the destination, they won’t be interested in coming here.

MI: What should be done differently to promote the Maldives as a destination?

JA: Local Maldivians need to go out there, to other destinations to promote their country. Who can promote their own country better than their own citizens? When people see a Maldivian promoting his or her country, everyone will see that it’s coming from the heart. It might take a bit of time for these efforts to yield results, but I’m sure the return will be higher.

MI: What’s next for LUX* South Ari Atoll? Are there any initiatives you would be implementing soon?

JA: I’ve a lot of ideas in my mind, probably too many. But more than anything, I believe that we’ve to take care of take care of our environment because that’s the only reason guests come here. They come here to see the beautiful beaches, the magnificent marine life and coral gardens.

So, at LUX* South Ari Atoll, we’re very conscious of what goes in the sea. We’ve also started regenerating our reef by coral planting. We’ll hopefully begin breeding clownfish and other marine life. In the future, we’ll also invest in alternative energy such as solar and wind. I strongly believe that certain monitoring measurements should also be incorporated and implemented in our operation.

Note: This interview originally appeared in the third issue of our print edition, Maldives Insider Travel & Tourism. A digital copy can be viewed on Issuu. 

Second edition of the International Tourism Film Festival Maldives (ITFFM) has wrapped up with a celebration of the best films and documentaries showcasing some of the most beautiful tourism destinations in the world.

Organised by Sun Siyam Resorts in association with the International Committee of Tourism Film Festivals (CIFFT), the three-day festival took place at the award-winning The Sun Siyam Iru Fushi Maldives resort from September 6-8. Held under the theme, ‘Following the Equator’, the festival kicked off with a cocktail reception and live music at the beach, followed by a dinner. International film makers, celebrities and industry professionals in attendance witnessed the screening of several films submitted as part of the festival.

“This festival is all about bringing together people from different destinations to enjoy and appreciate the different tourism destinations around the world,” Sara Siyam, PR and Communications Executive at Sun Siyam Resorts and ITFFM Secretary General, said.

The second night of the festival featured a special segment on fashion and lifestyle with the participation of local models and makeup artists. More entries were screened to the audience.

An eight-member jury evaluated the 200 plus entries received from around the world. ITFFM Founder Evgenia Boyankova, ITFFM General Secretary Sara Siyam, Managing Editor of Vibe Magazine Hussain Shiham, Sun Siyam Resorts’ Head of Marketing Fathimath Reena, RAFY NGO President Aishath Rafiyya, CIFFT Director Alexander V. Kammel, CIFFT General Secretary Hugo Marcos, and Director of FilmAT Festival Ewa Kotus judged the entries based on several parameters, including visual quality, sound quality, reaching the goals, informational value, outstanding approach and innovativeness.

“Before you start any project, you should understand your target audience. For example, a film that sounds boring to some may be perfect for your target audience. You have to make sure that elements familiar to your target audience are included in your film,” Alexander said, during an open forum held on the second day of the festival.

“Your objective should be to make the viewer say, ‘I want to go there’.”

After a rigorous judging process, the nominees and winners in each category were announced at a grand gala at the the magnificent beach of The Sun Siyam Iru Fushi Maldives resort. ‘Abu Dhabi – Your Extraordinary Story’ by Norman Bates won the coveted Grand Prix award as well as the Tourism Destination – Cities category. Other category winners include:

• Dinner With Georgia: Tourism Destination – Countries
• Fishing in Maldives: National Productions
• Gastronomy of Valencia: Tourism Services
• Hatta is Calling: Adventure Tourism
• Cruises: Water/Ethnography
• Dalmatia Ultra Trail: Environment & Eco-tourism
• Love Summer: Hotels & Resorts
• Spirit of Dubai: Cultural Tourism
• The Route of Fate: Tourism Destination – Regions

Just like the first edition in 2016, ITFFM 2018 brought together professionals, celebrities and guests from across the globe to share their passion for travelling and seeing the beauty of it, the love for art, tourism and sports.

This year’s edition witnessed celebrity figures including Chinese actors Dong Dong Xu and Terence Yin as well as British TV personality Lizzie Cundy. Social media influencers and travel bloggers from around the world along with Maldivian models and celebrities were also in attendance. The presence of top Chinese TV channel CCTV6 and well-known tourism journalists from France, Italy, Middle East and Russia, as well as the local travel media, which included Maldives Insider and Maldives TV made the festival more eventful.

Sun Siyam Resorts has a portfolio of boutique luxury resorts in the Maldives and neighbouring Sri Lanka: The Sun Siyam Iru Fushi Maldives, Olhuveli Beach and Spa Maldives, Sun Aqua Vilu Reef, and the Sun Aqua Pasikudah in Sri Lanka as well as the upcoming Sun Aqua Iru Veli in the Maldives.

Maldives Association of Travel Agents and Tour Operators (MATATO) has taken part in two major international travel exhibitions in Russia and Malaysia.

MATATO hosted a destination stand of Maldives at OTDYKH LEISURE, held from September 11-13 at the Expocentre Fairgrounds in Russian capital Moscow.

Established in 1995, OTDYKH Leisure is the largest tourism event in Russia and the CIS. It enables the development of the tourism industry in Russia and facilitates the establishment of business contacts for representatives of the tourist market, as well as advertising of the country’s capabilities at an international level. The annual event also offers a comprehensive programme for tourism professionals, including a unique combination of educational sessions, countries presentations, seminars and networking events.

Russia is one of the top source markets for the Maldives tourism industry, with arrivals increasing by 33.1 percent last year to reach 61,931 from 46,522 the previous year. That growth is set to continue this year, as 38,397 Russians visited the Maldives in the first half of the year — a 25.4 percent increase over the 30,626 in the same period of last year.

MATATO, together with the tourism industry, also took part in PATA Travel Mart 2018, which took place in the Malaysian archipelago of Langkawi from September 12-14. This is the fourth consecutive year that MATATO had participated in this exhibition, hosted by Pacific Asia Travel Association (PATA).

PATA Travel Mart is Asia Pacific’s worldwide travel trade exhibition featuring unparalleled networking and contracting opportunities to help travel and tourism organisations access decision makers, meet new clients, expand their networks, establish new relationships and consolidate existing business partnerships.

As a key priority, MATATO is investing heavily in destination marketing, with an emphasis to explore emerging markets from Asia to Middle East and Europe.

MATATO has so far taken part in 12 international travel trade events this year.

In April, the non-profit was in Middle East with a road show covering major cities in the gulf, with more than 10 Maldivian companies.

MATATO is also gearing up for marketing efforts in India with a campaign to raise the visitor count from India to 100,000 by the end of 2018. Under this campaign, MATATO has hosted four trade events in India this year.

Summer Island Maldives has defended two prestigious awards, for South Asia’s Leading Beach Resort/Hotel and Maldives’ Leading Beach Resort/Hotel, at the annual South Asian Travel Awards (SATA).

Summer Island was chosen as the winner from amongst 25 hotel and resort finalists in the South Asia category, and from 16 finalists in the Maldives category.

Summer Island’s Resort Manager Mari Shareef accepted the awards at a gala lunch in Mumbai Saturday afternoon.

“Summer Island is blessed with a beautiful natural beach and lagoon, and all of us, including the staff and guests, work hard to keep it clean and healthy. It’s this tireless work that makes all the difference,” Mari said, while accepting the awards.

“We are very happy to be recognised with these awards. Even though our resort is small, and we are not the most luxurious in the Maldives, we treat the island as our home, and we take extra special care of it.”

Last year, Summer Island also won South Asia’s Leading Beach Resort/Hotel and Maldives’ Leading Beach Resort/Hotel at the SATA awards.

A four-star resort located in North Male Atoll, Summer Island is one of the Maldives’ first resorts, and remains locally owned. A recent refurbishment has created fresh and zesty rooms, a rustic beach bar, and a world-class overwater spa.

Summer Island made headlines in August by installing the world’s largest 3-D printed reef, in a bid to help corals adapt to a warming climate. The project is part of the resort’s environmental initiatives, which have also seen recent bans on plastic drinking straws, a phase-out of imported, bottled water, and a shift to solar power.

Launched in 2016 by Maldives based event management company Highrise, SATA has been endorsed by regional tourism authorities and organisations, including the Federation of Chambers of Commerce and Industry in Sri Lanka (FCCISL), Colombo Chamber of Commerce (CCC), Maldives Marketing and Public Relations Corporation (MMPRC), Maldives Association of Travel Agents and Tour Operators (MATATO), Confederation of Associated Tour Operators (India), Association of Travel Agents (ATA) Maldives, Association of Travel and Tour Operators India (ATTOI), Association of Professionals in Tourism (APT, India), Kerala Hotel General Managers Club (KHGMC), Nepal Tourism Board (NTB) and Liveaboard Association of Maldives (LAM).

SATA is the first ever regional travel awards endorsed by multi national associations, providing the tourism sector of the South Asian region with recognition towards their facilities and service excellence. It aims to encourage and raise service standards in the region’s tourism industry.

A record 500 plus nominations from the Maldives, India, Sri Lanka, Bhutan and Nepal were received for the 36 categories in 10 segments included in this year’s edition of SATA.

Indian actress Sonakshi Sinha is holidaying in the Maldives.

Sonakshi, who is on a weekend getaway with a group of friends, has been posting photos on social media of her trip to the Fairmont Maldives Sirru Fen Fushi resort.

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Maldives we love you!!! soaking in the sun at @fairmont.maldives #fairmontmaldives #FairmontMoments #FairmontHotels #maldivesislands

A post shared by Sonakshi Sinha (@aslisona) on Sep 14, 2018 at 5:43am PDT

Located in Shaviyani atoll, the stunning new Fairmont Maldives Sirru Fen Fushi offers 112 luxury villas, each with a private pool. Sirru Fen Fushi, which means ‘secret water island’ in the local Dhivehi language, is set on an exceptionally lush island bursting with flora and fauna. The picturesque locale is also surrounded by powder white sand beaches, peppered with thatched-roofed villas overlooking an endless turquoise sea.

The all-villa resort is ideal for couples or families, and features 200 metres of infinity pools as well as luxury safari-style tented villas nestled in the island’s lush interior jungle.

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Feelin blue aint such a bad thing after all! Poolside shenanigans at the @fairmont.maldives #maldivesislands #fairmontmaldives

A post shared by Sonakshi Sinha (@aslisona) on Sep 15, 2018 at 2:30am PDT

Daughter of actors Shatrughan Sinha and Poonam Sinha, Sonakshi made her acting debut in the action-drama film Dabangg (2010), which won her all the Debut awards including the Filmfare Award for Best Female Debut.

Sonakshi has played the romantic interest of the male protagonists in several top-grossing action-dramas, including Rowdy Rathore (2012), Son of Sardaar (2012), Dabangg 2 (2012) and Holiday: A Soldier Is Never Off Duty (2014). She received critical acclaim for her portrayal of a woman suffering from tuberculosis in the romantic drama Lootera (2013), for which she received a nomination for the Filmfare Award for Best Actress.

In addition to acting in films, Sonakshi sung a small part in the Imran Khan song “Let’s Celebrate” in her film Tevar (2015). She then made her official singing debut with the single “Aaj Mood Isqholic hai” and sung in a total of four of her films.

Maldives is amongst the most sought after destinations by high profile personalities and celebrity travellers from around the world.

Oscar-winning actor Leonardo DiCaprio and American TV personality Paris Hilton have partied in the Maldives.

The likes of English singer and television presenter Rochelle Humes and her husband Marvin, and British TV personality Billie Faiers have all declared the Maldives as their favourite part of the world for a relaxing getaway. Another British singer Perrie Edwards and English actress Millie Mackintosh have also fell in love with the white sands, turquoise waters and the blue skies of the Maldives.