Maldives Marketing and Public Relations Corporation (MMPRC) has represented the Maldives brand at the prestigious Celtic Manor Resort’s Celebrity Cup 2019.
MMPRC sponsored the gala dinner and drinks reception during the event in South Wales in the United Kingdom from July 13-14, marking the first time a tourism brand has got involved in this prestigious golf event.
The Maldives branding was prevalent across the event, culminating in a charity raffle that featured a five-night holiday package to the Maldives. The prize, which was sponsored by local resort brand Coco Collection, includes three nights’ stay at the four-star Coco Palm Dhuni Kolhu in Baa atoll and two nights’ stay at the five-star Coco Bodu Hithi in North Male Atoll.
Celtic Manor Resort’s annual Celebrity Cup sees some of the biggest names in sport and show business, in a thrilling clash between teams representing Wales, England, Scotland and Ireland. Stars teeing up at this year’s competition included singer Brian McFadden, actor James Nesbitt, TV presenter Gethin Jones, rugby player Mike Tindall, and entrepreneur and TV star Peter Jones.
Based on tourist arrival figures for the first five months of the year, UK ranks as the fifth highest performing source market with a market share of 7.7 per cent of total tourist arrivals to the Maldives. Arrivals from the UK during the January-May period stood at 57,647 — an increase of 12.9 per cent compared to the same period last year.