LUX* Resorts & Hotels has been honoured at the 11th edition of the Travel D’Or Awards held in Paris, having received the 2018 Best Website Award.
A great deal of time and effort has been invested in web developments and, for those involved, there is nothing like the satisfaction that comes from external recognition. LUX* has concentrated on evoking the brand’s special atmosphere and personality through its digital platform to emphasise how its resorts and hotels provide holiday experiences that are exceptional.
Much of the LUX* team, not least the website developers, seeks to encourage online visits and engagement so that people can plan and book their next stay at LUX* with ease and inspiration. The user-friendly online platform makes access as easy from a phone as a desktop computer. Innovative features include a new dynamic booking engine which allows guests to book flights, stays and packages with help and guidance from live chat services in French, English, Russian and Chinese. There is also a payment gateway facilitating instant payments, a live social-media stream, guests’ comments, explore future openings and much more.
“LUX*’s online distribution is at the core of our commercial strategy. I am extremely grateful to the web development team and online marketing team for all the efforts put into creating our award-winning website, and appreciative of our exceptional operational team for delivering consistently extraordinary guest experiences in each of our resorts,” Julian Hagger, Executive Vice President at LUX* APAC Operations and Global S&M, was quoted in a statement, as saying.
“It’s wonderful to see our team members’ work, dedication and innovative ideas recognised in this way. It’s this magic which enables us to convey through our website how each of our hotels is so very special.”
The homepage now features an atmospheric video inviting guests into the LUX* world and get a sense of just how fantastic the look and feel of each LUX* property is, as well as links to each resort and hotel’s landing pages. These display up-to-date images, social media news and feeds from 13 different review and travel websites such as Expedia, Booking.com, Agoda and Google. There are more than 360 videos of the rooms, suites and villas on all the resorts web pages.
For the last 11 years, The Travel D’Or have been rewarding the best communication activities and travel initiatives in the travel industry. The members of the selection committee are high profile professionals able to identify and appreciate quality and creativity. The criteria for determining the winners include accessibility, referencing, the relevance of content, the originality of the strategy, aesthetics, graphic design and user-friendliness.
Mauritius-based hotel chain LUX* runs two resorts in Maldives: LUX* South Ari Atoll and the recently opened LUX* North Male Atoll.
Cutting-edge designer villas and world-class dining can be found only a 30-minute seaplane flight away from the main Velana International Airport, making LUX* South Ari Atoll one of the most exciting resorts in the Maldives.
With 187 private villas dotted at the water’s edge along four kilometres of powder fine beach or perched on stilts above a crystal clear lagoon, these spacious pavilions and villas bring an entirely original vibe of coastal, beach house chic to the Maldives.
Excellent eating and drinking is always a cut above the rest at LUX*, and at LUX* South Ari Atoll, there is authentic South East Asian street food in the Maldives’ only over-the-water gourmet night market and world-class Chinese cuisine at East, along with the Japanese restaurant Umami, which offers live teppanyaki and dazzling selection of sakés.
While the resort has a PADI-certified dive centre, two infinity pools, a floodlit tennis court, a fitness centre and a renowned spa which hosts a wellness concierge and a menu of indulgent treatments, what sets the property apart from its neighbours are surprises, or better known as #ReasonstogoLUX. Designed to create lasting memories for guests, these ‘reasons’ can range from island-roasted coffee in Café LUX* to impromptu movie screenings at cinema paradise and the chance to hang your wishes on the Tree of Wishes.
A short transfer from Male by speedboat, the intimate resort of LUX* North Male Atoll is a visual feast of nautical forms and tones. A next-level resort that sweeps away the thatched-roofed Maldivian footprint of old with a dazzling paradise of penthouse villas and spectacularly designed spaces to play, relax and retreat. Harnessing the fresh vision of Singapore design house Miaja, each of the 67 double storey residences and rooftop features a private pool blending superyacht panache with a vibrant South Beach pulse with four elegant eateries and two bars.
For the first time in the Maldives, each residence is crowned with a magnificent private rooftop relaxing area. There’s a wealth of ways to relax or raise your game, and the invitations to adventure are endless. Guests will find two swimming pools, a translucent overwater LUX* ME Spa, world-renowned diving, high adrenaline water sports, private yacht voyages, tennis and beach volleyball courts. A uniquely exclusive paradise retreat — where breezy island living meets jet-set chic — LUX* North Male Atoll is luxury beyond boundaries.