Maldives has been showcased at the Swiss International Holiday Exhibition (SIHE) 2018.
Maldives Marketing and Public Relations Corporation (MMPRC) together with eight participants from four companies of the tourism industry are representing the Maldives at SIHE, which takes places from November 1-4 in Lugano, Switzerland. The Maldives delegation is led by Haris Mohamed, the Acting Managing Director of MMPRC.
An incredibly popular and well-attended tourism event, SIHE is the most comprehensive and prestigious travel and tourism event held in Switzerland.
During this year’s fair, Maldives is being directly promoted through different media platforms with a target to expand the market further. Promotional activities to attract visitors are being conducted during this four-day exhibition to attract the maximum number of visitors.
In addition to this, discussions are being carried out with major travel trade media partners and operators from the Swiss and Italian speaking markets for possible joint promotional campaigns.
Switzerland as well as the Italian speaking markets are very important to Maldives.
Majority of Swiss travellers to the Maldives are repeat visitors, while Switzerland has been highlighted as one of the most potential source markets for Maldives in terms of visitor numbers. Looking at the top markets of Maldives, Italy is amongst the traditionally high ranked markets to the Maldives from the start.
As of September 2018, 22,151 Swiss arrivals were recorded — an increase of 2.4 percent when compared to the same period in 2017. In 2017, a total of 32,651 tourist arrivals were recorded from Switzerland which was an increase of 3.1 percent compared to the previous year.