Maldives Marketing and Public Relations Corporation (MMPRC) has represented the romantic side of the destination at Amour Asia Pacific.
The forum was held from Wednesday to Saturday at the Marriott Marquis Queen’s Park in Thai capital of Bangkok. MMPRC was invited by Big Worldwide Limited, organisers of Amour Asia Pacific 2018 and a leading international tourism promoter.
The Amour Asia Pacific 2018 is a luxury travel trade event specifically designed for the elite romance travel market, including honeymoon curators, destination wedding planners and romance travel designers.
“MMPRC will be promoting the destination during the three-day forum where one on one meetings will be held with potential buyers to discuss on possible joint marketing campaigns which could be carried out for the Market to expand the honeymoon segment,” MMPRC said, in a statement.
A total of 1.39 million tourist arrivals to the Maldives were recorded by the end of 2017, which is a growth of eight percent compared to the previous year.
“Amour Asia Pacific 2018 will help spur continued growth of the elite romance travel market,” the statement read.
Maldives has won several global and regional accolades for being amongst the most romantic destinations in the world, with the latest being included in an annual list compiled by Brides magazine of the 20 most honeymoon worthy destinations in the world.
Surveys and studies analysing travel trends have also shown that a healthy majority of travellers that choose the Maldives are honeymooners.