Maldives has returned to the East Mediterranean International Travel and Tourism Exhibition 2018 (EMITT) in Turkey to promote its tourism products.
In a statement, Maldives Marketing and Public Relations Corporation (MMPRC) said its officials together with 15 representatives from eight companies from the tourism industry are taking part in EMITT, which is being held in Istanbul from Thursday to Sunday.
According to MATATO, Maldives is represented at a 63 square metre stand, which is designed to portray the honeymoon segment of Maldives. Haris Mohamed, the Acting Managing Director of MMPRC, heads the Maldives delegation, and will meet with travel trade media representatives and operators from the market to discuss possible promotional campaigns that can be conducted this year to regain the arrivals from the Turkish market, it said.
“Maldives participation at EMITT 2018 gives the opportunity to provide up to date information on the destination to potential visitors and operators to help promote the destination in the Turkish market. EMITT has been a successful platform to showcase the Maldives tourism in the past. Participation at this fair will help achieve the targets that have been set for the market,” the statement read.
EMITT is one of the biggest travel trade shows in the East Mediterranean region and one of the top five tourism exhibitions worldwide, with tourism industry representatives from all over the world participating and showcasing their products. EMITT attracts over 46,000 industry professionals and tourists annually, with the interest in finding new travel opportunities from destinations that offer unique and exciting products and services across the globe.
Turkey market has shown an increase in the overall outbound travel, and a slow but steady growth in arrivals to the Maldives since the establishment of Turkish Airlines in November 2012. With a total arrival of 10,405 Turkish tourists, this recorded an increase of 11 percent in arrivals from the market by the end of November 2017.