Araamu Spa Maldives has for the second year won awards for the Leading Wellness and Spa Brand in South Asia and the Leading Wellness and Spa Brand in Maldives.
The two trophies were handed over at the South Asian Travel Awards (SATA) Gala and Awards ceremony held at the Equator Village in the southernmost Maldives atoll of Addu Saturday evening.
Since 2003, Araamu Spa has been a trendsetter in promoting spa and wellness across the Maldives in light of the vibrant leisure industry’s inclination towards the natural alternative ways of treatments. The brand has introduced new trends, keeping in mind the holistic concept of natural cure and care amongst the health conscious society with international standards and trends.
With a strong position in Ayurvedic as well as Aromatherapy services and products, Araamu Spa’s retreats are found in all the resorts owned and operated by leading local resort operator Villa Hotels and Resorts, including Paradise Island Resort and Spa, Royal Island Resort and Spa, Holiday Island Resort and Spa, Sun Island Resort and Spa, and Fun Island Resort and Spa.
The SATA 2017 Gala Retreat was held at Equator Village in Addu. The retreat was stretched to three days starting Friday, with SATA Opportunity networking event, SATA Gala and Awards ceremony, and a tour of Addu for the participants.
More than 414 nominations from the Maldives, India, Sri Lanka, Bhutan and Nepal were received for the 39 categories included in this year’s edition of SATA. Online voting and judging by a panel of experts concluded in September.
Top hospitality brands operating in all the participating countries competed for the awards, with India represented by The Leela, Thaj Whitefield, Forest Canopy, Intersight, Mulberry Holidays, Holiday Kerala, Courtyard Marriot, Fragrant Nature, Sheraton Grande and Spice Jet.
Sri Lankan brands that vied to be recognised at a regional level include Cinnamon Hotels, Movenpick and SriLankan Airlines.
Shangri-La, Barahi, Mulberry, Himalaya Airline, Annafurna and Tashi Namgay Resort competed from Bhutan and Nepal.
Brands that were nominated from the host Maldives include Soneva, Amilla Fushi, Jumeira, Villa Hotels, LUX*, Adaaran Resorts, Voyages Maldives, Inner Maldives Maldives, Cocoon Maldives, John Keells Maldives Resorts, Summer Island Maldives, Embudu Village and Maldivian Airlines.
Launched last year by Maldives-based event management company Highrise, SATA has been endorsed by regional tourism authorities and organisations, including the Federation of Chambers of Commerce and Industry in Sri Lanka (FCCISL), Colombo Chamber of Commerce (CCC), Maldives Marketing and Public Relations Corporation (MMPRC), Maldives Association of Travel Agents and Tour Operators (MATATO), Confederation of Associated Tour Operators (India), Association of Travel Agents (ATA) Maldives, Association of Travel and Tour Operators India (ATTOI), Association of Professionals in Tourism (APT, India), Kerala Hotel General Managers Club (KHGMC), Nepal Tourism Board (NTB) and Liveaboard Association of Maldives (LAM).
SATA is the first ever regional travel awards endorsed by multi national associations, providing the tourism sector of the South Asian region with recognition towards their facilities and service excellence. It aims to encourage and raise service standards in the region’s tourism industry.
The awards’ first edition, which wrapped up with a gala ceremony at the iconic Mount Lavinia Hotel in Sri Lanka, saw an overwhelming support with more than 260 nominations. Major travel media organisations, including Maldives Insider, Asian Traveller, Asian Geographic, Asian Diver and Floating Asia were appointed as media partners of SATA 2016.